Cold showers are no longer just a test of willpower or a morning ritual for the bold—they’ve become a viral sensation. From TikTok challenges to wellness influencers, people everywhere are embracing the ice-cold plunge. But why are so many willing to trade comfort for a dose of discomfort?
The answer lies in thermal shock: the dramatic switch your body experiences when exposed to sudden cold. This trend isn’t just about bragging rights. It’s reshaping wellness routines and sparking hot debates about the science behind that icy jolt.
